I used to have a credit card associated with another airline. When the annual fee was raised, I started thinking about switching to another company. Then Alaska airline had a credit card offer with lower annual fee, plus an annual companion ticket flying anywhere in U.S. with $99. The only condition is that the cardholder has to be a passenger of the same trip and pay a regular air fare. I thought it was reasonable. So I signed up. My husband has been taking advantage of the companion ticket price once a year for many years.