Marketing is always a challenge with book launches. Word-of-mouth is good but to reach the bigger sales numbers that offset the costs of publishing takes more. I’ve tried free advertising, more outlets (beyond Amazon, B&N, TpT), in-person presentations, fee programs, and focused social media. I’ve tried lots of ideas people suggest and hoped they worked (some did; most didn’t–I blame myself for not following through well enough). Before I spend money, I dig into the suggested option, see who liked it, find out if a trusted efriend has found success with it. I’ve spent a lot of money on advertising my books and sadly it rarely works (I’ll take that blame, too; I’m sure it’s either my marketing pieces or my follow-through).
If you remember, back before the virtual launch of my latest book, Against All Odds, I asked how you market your books. I included these ideas:
- a blog